Summer is almost here, meaning peak vacation season is just around the corner. Many individuals are planning to treat themselves to the trip of a lifetime this year, so it’s the perfect time to evaluate how your property can improve guest satisfaction. When you’re looking for a way to boost the customer experience, consider offering coffee service in the lobby. Interested in learning more about why coffee service is a must for properties hoping to distinguish themselves as the best in the hospitality industry? Here, we share the benefits of providing high-quality coffee and provide tips to put into practice. If you’re ready to upgrade your hotel’s coffee offerings, we carry an abundance of café supplies to get the job done beautifully, every time.
Enhance Your Brand Image
Great coffee in hotels is more critical than ever now that households are excited to start traveling again as the COVID-19 pandemic slows down. As every hotel property manager knows, the hospitality industry was among the hardest hit during the early days of the crisis. If you feel that your brand could use an update, providing boutique-style coffee service is an excellent strategy. The National Coffee Association of the US reports that approximately 70% of Americans drink coffee on a weekly basis, and consumption is up 5% from 2015. It’s no surprise that such a large share of the population enjoys coffee-based beverages, so offering premium coffee service in your hotel makes sense. Still not convinced? The olfactory system (aka, sense of smell) is closely linked to memory retention, so treating guests to their favorite brew in the morning may help them commit your brand to memory.
Tips For Providing Great Coffee Service
When you’ve made the decision to invest in high-quality coffee for your guests, there are several tips to keep in mind. Here are a few musts:
- Opt for commercial-grade equipment for the lobby. Although you may also choose to include one-cup solutions in each room, the lobby café needs to be on a different level. Gone are the days of the powdered-dairy push-button hot beverage machines in the common areas–if you provide coffee service, be sure to offer a premium experience.
- Invest in machines and accessories with the latest technology. Since the hospitality industry often experiences high turnover of employees, it’s wise to stock the coffee bar with equipment that makes the baristas’ job as easy as possible. Products such as the Marco POUR’D cold coffee system and the Perfect Moose Greg automated milk steamer make it simple for new hires to get acclimated quickly.
- Take care of your equipment. If you’re hesitant to splurge on high-end coffee shop equipment but recognize that it’s a necessity, you can feel more confident about your investment by ensuring that the tools are well maintained. Insisting on meticulous care goes a long way in improving the longevity and performance of the products.
As vacation season ramps up for summertime, it’s time to consider the value of coffee service for the hotel lobby. Coffee is a staple in many cultures, and the ability to offer top-notch beverages will benefit your property. Interested in finding all the café supplies you need for the hotel lobby? You’ll find it all on our site, and if you have any questions, please contact our team.