If the arrival of autumn snuck up on you and you haven’t created a marketing plan for the holiday season yet, have no fear–there’s still time to promote your coffee shop. With the holidays quickly approaching, now is the time to show customers how much you care. Need inspiration? Here are a few tips for boosting coffee sales this holiday season:
Host a Giveaway
Unlike large corporations, specialty cafés have the advantage of more closely connecting with customers. If you want to promote brand loyalty, hosting a giveaway is a great way to make your shop memorable and spark engagement with your audience.
As we approach Thanksgiving, you can plan a giveaway that’s centered around showing appreciation for your valued customers. Keeping it simple is often best–inviting customers to comment or share your post for the chance to win a giftcard or merchandise is a gesture that will be appreciated.
Fall is widely regarded as the beginning of the holiday rush. Some customers may already be thinking about gifts for loved ones, so there’s no time like the present to start offering samples as inspiration. Be sure to advertise sampling days on your social media pages so customers know when to come in to try new blends that are perfect for gifting or bringing to gatherings.
Launch a Loyalty Program
If you’re looking for a way to boost profits, a loyalty program is a must. Rewards programs are everywhere these days, and companies across all industries are taking notice. Offering a reward such as a free drink or bakery item after a certain number of purchases has been shown to improve customer satisfaction and encourage repeat visitors.
With the holiday season rapidly approaching, marketing should be at the forefront of your mind. This season is often the busiest for cafés, and a little advertising can go a long way in reaching new clients and promoting brand loyalty.
The ideas mentioned here can help you get a jump on your marketing efforts, but the quality and consistency of your menu is what will truly keep customers coming back for more. If you’re thinking about investing in new equipment for the upcoming rush, we’re here to help.
Whether you need an upgraded commercial espresso machine or accessories such as a water filtration system, we’ve got everything you need to ensure unforgettable quality. If you have any questions about the products we carry, or financing them, please reach out to our customer service team. Our knowledgeable team members would love to help you find the best products for your needs while adhering to your budget.