With the New Year on the horizon, it’s time to start thinking about how to market to those who want to make healthy changes. If you’d like to switch up your menu to offer more health-conscious or trendy options, we’re here to help you with inspiration. Here are a few of our favorite ideas for the New Year:
Expand Sugar-Free Syrup Options
Customers with conditions such as diabetes or those who are trying to cut carbs will appreciate a wider array of sugar-free syrups. If you’re not currently offering sugar-free sweeteners, the beginning of 2023 is a great time to start. You can keep it simple at first to see how sales go, but a few staples such as sugar-free vanilla, sugar-free hazelnut, and sugar-free peppermint are excellent options that typically sell well.
Offer More Milk Alternatives
Like sugar-free syrups, milk alternatives are becoming more popular. There’s a plethora of non-dairy milks on the market, but oat milk, almond milk, and coconut milk are in highest demand and are fortified with calcium for a better nutritional profile. Soy milk remains a popular choice, and newer options such as macadamia and cashew milks are expected to become more mainstream.
Partner With a Local Restaurant
Many cafés are experiencing a surge of in-person visitors. With COVID-19 guidelines relaxing across the country, many coffee lovers are savoring the opportunity to enjoy longer visits to their favorite shop. If you’ve noticed higher numbers of “regulars” who get comfy and stay a while, expanding your food menu is a solid strategy for boosting sales.
If you’re located near a popular local restaurant or bakery, consider reaching out to create a partnership. In some cases, you may be able to purchase and sell menu items such as healthy breakfast tacos or artisan sandwiches. Even if you’re not able to partner with a local icon, there are many options for adding new and exciting dishes to your menu.
Invest in a Commercial Blender For Smoothies
Smoothies are the ultimate on-the-go menu option. When folks are looking for a portable breakfast or snack that’s packed with vitamins and minerals, smoothies are an easy choice. Investing in a high-quality commercial blender is a must for cafés that plan to offer in-demand beverages such as smoothies and blended coffee.
The beginning of a New Year is a prime opportunity to shake up your marketing strategy. Offering health-based menu options such as sugar-free syrups, plant-based alternatives to cows’ milk, and nutritious food items may help you connect with your customers and boost sales volume.
If you’re ready to upgrade your current setup or add some new equipment to your bar, we can help you find products to fit your needs and budget. We love getting to know our clients, so please contact our customer service team with any questions on your mind.